A balance between 'Bold' and 'Welcoming'. ​

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​I wanted to create a vibe where people would be surrounded by bright colors, embracing good times and summer vibe.

The scenarios of the illustrations are a bite more cartoony and goofy, because the playfullness matches the Vlasmarkt and the festival season. People celebrate here for 10 days in a row, day and night, non- stop. 

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Genste Feesten is a 10 day free festival, were the entire city is celebrating. 

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​Everyone is invited, yet everyone will be a bit of a little swine especially on Camping Vlasmarkt.