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Cobaye Myself

Cover Illustration + Inside editorial illustration for Le Monde attachment L'époque.
Peptide injections, sleep deprivation, extreme calorie challenges: they've turned their bodies into a testing ground for self-experimentation. They fast, inject themselves, ingest substances, deprive themselves, and film it all for their followers. On YouTube and TikTok, a new figure has emerged: the willing guinea pig, who subjects their body to extreme experiments and publishes the results in real time. From unapproved peptides to the 15,000-calorie diet challenge, we decode a phenomenon that reveals the era of body libertarianism.
AD: Rodolph Boutanquoi
Article: Vincent Cocquebert
Press Group: Groupe Le Monde



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